BODYLURA APP DASHBOARD
Bodylura is a fitness app for women that provides various strength training programs featuring various fitness influencers. The programs are designed for a variety of fitness levels and interests, including pregnancy, postpartum, beginner, and bodyweight programs.
TABLE OF CONTENTS
ROLE
I was the sole product designer working with the operations manager and two developers.
TOOLS
- Figma
- Adobe CC
- Asana
Notes from two separate user interviews via Zoom calls
RESEARCH
This project started with the interviewing of 15 users. These interviews would be the first performed by this company and served as the basis for establishing user personnas as well as to identify problems with the app.
PROBLEM
There was a consensous among the interviewees that the app was difficult to navigate, particularly when the users wanted to change programs.
SOLUTION
Creating a dashboard for the app would allow for improved navigation between programs as well as allow for the inclusion of other features, such as a calendar, to reduce the number of clicks needed to get to important features.
COMPETITOR BENCH-MARKING
We analyzed competitor apps including Sweat and Tone It Up to help us identify standards in competitor products that could be useful in building this new dashboard. I also looked at apps like My Fitness Pal to study their dashboards' UI.
IDEATION & WIREFRAMING
The dashboard would be composed of various card to show the user information such as her goals, challenges, programs, other activity, achievements, and calendar.
I used Figma to start creating concepts. These simple designs merely showed gray boxes on a white background with small details to convery certain functionalities.
The gray and white concepts quickly evolved into various, higher fidelity wireframes, the changes being based on feedback from the team and more user interviews conducted during this development process. Part of that conversation included what was feasible to implement in a timely manner as some of the desired features would take longer to build than others. It was decided that the first version of the dashboard would ony include the goals, programs, and calendar.
Even after settling on what can reasonably be included, adjustments still had to be made on details such as the size of the cards and the position of certain buttons.
Regarding the buttons, the Start Next Workout button was added as an intentional call to action as completing a workout is the main goal of the Bodylura app.
USER FEEDBACK
Once we had protoypes of the dashboard, we scheduled more meetings with users to conduct use tests as well as gather their feedback.
One tactic used during this interviews was to have the user "read the screen." In other words, the user was instructed to think out loud as she reviewed the dashboard, stating what she thought each feature was as well as its percieved function. This tactic was particularly helpful in identifying confusions within the desing before launch.
FINAL DESIGN
Three versions of the dashboard have been released since it's first launch. Now, the dashboard features achievements, a monthly report, goals, challenges, programs, and a calendar.
Future versions of the dashboard are in the works, the final version aiming to resemble the image at the top of the screen.
IMPACT
A reel was released on the Bodylura account advirtising this new addition. The reponse was wildly positive.
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One of the most impactful features has been the challenge card. Multiple times a year, Bodylura promotes the app by holding multi-week fitness challenges. Over the past 4 years, the number of people joining these challenges has been rapidly declining. We identified a lack of awareness as a primary problem and decided to add a card to the dashboard advertising the challenge.
The challenge card was implemented for the 2024 New Year Challenge and it significantly increased the number of participants from roughly 250 in 2023 to 750.
CONCLUSION
In this project, we solved a problem with navigation within the app by creating a dashboard to minimized clicks and immediately provided the user with useful information. My main takeaways are:
Feedback from professionals other than designers is extremely valuable and necessary in order to create something that works well.
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The dashboard was not an obvious solution. It took reading between the lines when interviewing users to understand the usefulness of a dashboard.
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It's best to release a version and get feeback it rather than try to make something perfect.
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